Palmolive Model Unit
Chicago, IllinoisPhotography by Tony Soluri
The Palmolive Building, built in 1929, is a historic landmark building located among of mansions on a tree-lined street in the Streeterville neighborhood of Chicago. The building was used as a commercial office space for over 70 years and was then sold to a real estate developer to be converted to high end residential condos. As a part of the re-development, we were commissioned by the developer to design a representative model unit as a marketing tool to showcase the new building concept, restoration and residences.
It was extremely important to the developer that the model unit had a luxury feel and fit in with the neighborhood. Drawing inspiration from the building’s heritage, we developed a completely customized model unit that blended the building’s historic charm with modern luxury. A new floor plan was developed that lived more like a historic home than a downtown condo. We developed custom moldings and details and selected luxurious and rich materials with a warm traditional palette. Specialty furniture, art and accessories were curated for the unit that captured the essence of luxury living and elevate the space to appeal to prospective buyers.
“To create one must first question everything.”
— Eileen Gray
