TG Couture
Chicago, IllinoisPhotography by Tony Soluri, Soluri Photography
The relationship between furniture and architecture are inextricably linked. Furniture can transform architecture and help inform and define spaces. Yet one of the most important aspects of furniture design is the architecture that surrounds it. The built environment has a significant influence on the presentation and perception of furniture. Creating a space to showcase a furniture collection designed by architects and interior designers required a thoughtful balance of both.
The 2,900 square foot showroom was set up with a 100-foot runway with five separate vignettes. The client’s furniture collections were inspired by couture fashion, hand-crafted by artisans and made with specialty materials. The chair “runway” was a nod to the couture fashion inspiration and highlighted each unique piece upholstered in bold and luxurious textiles. Each vignette was divided by silk drapery in the brand’s signature color. The individual vignettes were designed to convey the furniture as art and sculpture, but also highlight its form and function.
The showroom surfaces and materials were kept neutral to highlight the one-of-a-kind furniture pieces. Sculptures, paintings and art from various artists were layered in with the furniture to make it feel as though everything in the showroom was a small work of art.
“Recognizing the need is the primary condition for design."
— Charles Eames
